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Future Method

Future Method is a sexual-health and hygiene start-up marketed to gay men. In developing the company’s web presence, it was the founder’s top priority that the product line feel as accessible as possible. To this end, it was vital that the design conveyed a sense of intimacy, but there could be no single spokesperson to achieve that goal.

The solution was to strategically create a brand utilizing a combination of photographs of men from all walks of life in intimate situations, creating a digital experience that reinforced the message. There is no face to Future Method, yet the site tells a very personal story.