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GE

General Electric was working on a massive rebrand effort to transform themselves from a maker of power plants to an idea company.  With a new brand positioning, we took on the redesign (and rethink) of GE.com and GE’s hundreds of online properties. The idea was to make GE.com a flexible online storytelling engine, taking what was interesting across the company and making those stories simple and compelling for everyone. This system is in place today and continues to be a powerful system for GE.

In further support of the rebrand, we built an online resource and internal communications network, Brand Central, connecting employees around the world.